Target Ticket closing?

[Clark Kent]

Yes, UltraViolet is in a very fragile position because it almost exclusively relies on VUDU as its primary service. Walmart does not cow-tow to Hollywood, it is actually the other way around because Hollywood realizes Walmart's market reach extends far beyond other distribution channels.

Never forget that Walmart completely dropped their MP3 music service, abandoning those purchases and customers wholesale. VUDU's streaming revenue doesn't even merit a line in their quarterly reports, an executive could axe the service at any time if there was a shift in corporate priorities.

The studios would likely have to step in and actually negotiate VUDU's purchase to another company if Walmart decided to abandon it. If VUDU died, UltraViolet is mostly a worthless shell service. Hollywood likely wouldn't allow VUDU's collapse to happen since the streaming market is in its nascent stages. Its failure would be a huge blow to the perceived value of streaming copies.