Costco has Sony 301.

[whippersnapper]

Just got back from my local Costco (Arundel Mills in suburban Baltimore). They had the BDP-S301s in stock. Picked up one for $449.99 ($472.49 including Maryland 5% sales tax). And they did have the 5 free BD offer announcement posted prominently this morning.

In the DVD section they had cleared out an area in the shelves large enough to lay in a supply of S301s 3 player boxes wide. The initial supply of BDP-S301s is SUBSTANTIALLY more than the initial supply of Toshiba HD-A2s at this store when the Toshibas were 1st stocked. Sitting on the shelves, they still had the 3 HD-A2s that they had when I went to the store last weekend. And it was funny to see how they moved these remaining A2s from having their own dedicated shelf area and just put them in amongst a bunch of $39 Toshiba "upconverting" DVD players. Kinda treating them like last week's garbage.

This puppy will go in our bedroom to make my wife happy. Our PS3 will remain our "main" Blu-ray player down in the family room.