What is your opinion of the way Sony has handled the marketing of the PS3??

[Septimus Prime]

Originally Posted by Rike255

But did you know about the Ps3 beforehand? I honestly believe that the commercials they make ONLY appeal to people who are already interested/informed about the product. It does nothing to draw people in if they don't know what the commercial is talking about. THAT is the problem.

I completely agree. I read your earlier post and thought to myself that they are marketing to a niche—the prosumer—while their competitors are targeting the general consumer. Reading that post and the ones talking about Sony not advertising enough, I came to the realization that Sony really advertises PS3 mostly on niche channels, like History, Discovery, Cartoon Network, et al.

Meanwhile, I see Wii and 360 commercials on network channels like CBS, and I think that makes all the difference.