Yikes! 300 sells 250K copies since 7/31

[darinp2]

Originally Posted by scott1256ca

If there are 400k HD DVD owners out there, would you expect roughly 200k of them to be xbox add on owners? Wouldn't that be the same demographic that 300 is aimed at? Would it be unreasonable to expect close to, say 40% of them bought this movie? These are the correct demographic, and they made a conscious choice to buy it for HD movies. That is 80k right there.

My gut would agree with you if I hadn't been following the sales figures. After seeing how Batman Begins has sold even with earlier adopters and at $19.99 lots of places, I think there are a lot more renters out there than many realized. Or we have been missing lots of sales figures. But, Warner saying that The Departed got to 100k would seem to indicate that we haven't been missing a lot of the sales.

Before Tuesday I don't think any HD DVD had sold even 80k since inception.

Also, there are the dual format owners and many of them may have bought the Blu-ray version even if they have an XBOX360 add-on.

--Darin