Filmmaker mode striking a blow against motion smoothing

[Alan Brown]

Originally Posted by dyne

I just think it's funny that the decide to auto enable all those features in the first place only to add another "feature" to turn them all off. How about just having them with the features off out of the box?

The plain truth is that TV manufacturers are in business to sell electronic devices. Image fidelity is not a top priority for most TV consumers. The majority want an appliance for visually and audibly communicating information in typical room lighting at their convenience during the day or night. They prefer their appliances to be cheap, simple, convenient, easy to operate, and what will fit into their lifestyle preferences and priorities.

Manufacturers study their markets. The majority of TVs sold are not purchased by videophiles or home theater hobbyists. Picture modes out of the box are featured that allow acceptable viewing in bright rooms such as the average living room or Costco/Walmart/Target/Sam's Club/Best Buy retail show floor.

In comparison, cinephiles, videophiles, and home entertainment forum members are considered a niche market. Thankfully, options are usually provided these days that allow for a "cinema" mode and/or advanced calibration controls to achieve a more accurate picture according to motion imaging industry standards and best practices.

Best regards and beautiful pictures,
Alan Brown, President
CinemaQuest, Inc.
SMPTE, PVA, THX, ISF, Lion AV Consultants

"Advancing the art and science of electronic imaging"