Doctor Who: The Collection Season 26 (Sylvester McCoy Season 3)

[pottyaboutpotter1]

Originally Posted by RossyG

Merchandise sales are declining, as are book and comic sales, according to Disney's own fiscal report. Rogue One toys sold less than Force Awaken toys, which Disney and Hasbro had expected, but Last Jedi toys sold less than Rogue One toys, which Disney and Hasbro certainly hadn't expected.

The Last Jedi made $1,332,539,889 worldwide. If Solo was a blip, then Rise of the Skywalker should approach or exceed that. If it makes less than a billion then that confirms that SW is on a downward trajectory.

But getting back on topic, I like The Curse of Fenric.

Hasbro has already said they released Rogue One and TLJ merchandise way too early, which is what they've attributed the lower sales to. Because by the time the movies came out, the toys had been on shelves for four months and Toy shops were trying to shift it all to make way for new stock. Basically Hasbro realised they need to take the Marvel approach with Star Wars merchandise now where there's a much shorter gap between the merchandise being released and the movie being release. Rise of Skywalker merchandise now won't release until mid-late October for this reason.

It also didn't help that none of the main characters in TLJ had new looks. Only Rey, Luke and Leia debuted massively different looks to TFA, everyone else just had variations of their TFA costumes (Kylo and Finn are pretty much exactly the same bar Kylo's scar and a patch on Finn's jacket). So it's no surprise that everyone is debuting vastly different looks for Rise of Skywalker; to help boost merchandise sales. It's essentially what Marvel do; all the superheroes have hugely different looks in each film in order to boost merchandise sales. Kids and parents won't buy toys of existing characters if they look exactly the same as they did last time, essentially buying the same toy again.