Fractured Blu-ray discs

[SpikesBluBlooded]

Originally Posted by zicmubleu

I am not familiar with rental aspect but it would seem that they can get free replacement discs from the manufacturer which indirectly implies that the disc itself doesn't cost much to produce. Why don't they lower the price of Blu-ray to be close to DVD? Once they produce the first copy of a Blu-ray the majority of the cost has been spent.

Because not everything is directly related to production cost, profit not being one of the lesser reasons. The price of Blu-rays are coming down, and there are plenty of good deals out there (thanks Amazon!) if you're willing to wait for them. Remember, everyone has to make a profit in order to justify doing what they do. That goes from the farmer in the field to the CEO making the hard decisions, profit is what drives business to do what it does. Would you be willing to do your job for minimum wage to ensure that the end user of your product or service gets the best possible bargain? I wouldn't, and I don't think anyone else out there would either.