How do you start a game?

[fsavoie]

inFamous thread made me wonder how most of people are playing their game? Do you start a new games: on easy, normal or hard?

I always start a new game on normal, without bother with trophies. After that, if the game is fun enough, I go back through the game in hard setting to get all the trophy (or in normal if some trophies are too hard to get on hard difficulty)