Box Office Showdown (12/10-12/12) West Side Story

[slumcat]

Originally Posted by RossyG

It’s true though. For reasons of ego and office politics, studio heads have been known to underpromote films they’ve inherited. After all, what’s in it for them?

If they bomb, people will blame their predecessor. If they’re hits, people will praise their predecessor and wonder why they were let go.

This is absolutely absurd.

If execs in big corporation have one purpose in life - it is to make money. As much money as possible. Their bonuses are tied to it. The lust of money infects their very soul.

If you think execs won't work to squeeze as much money out of a property as possible then you don't know how businesses work. Or humanity. Or both.