The war has barely begun?

[stockstar1138]

very nice post, however i think you forgot to mention one thing: toshiba is bleeding money to stay in the game. they paid 150 million dollars for what? timed exclusives (18 months) on Shrek, Transformers, BoG, and Top Gun, they are lossing around 200 dollars per unit from what i understand, and with all that money invested they still have much lower software sales internationally. blu-ray players are sold at a profit (besides PS3) and discs sales outnumber hd dvd by over 2x, this means why both formats seems to be in a fierce war, blu-ray has a completely healthy business and hd dvd is sickly and dying, toshiba can only spend so much before realizing its just not worth it and MS will only waste so much money on hd dvd as investors are really presuring that department to quit losing so much money over at MS.