July 2009 NPD

[Elandyll]

The price cut has been rumored to happen since E3 (which was itself rumored to be the occasion for a price cut), which has hurt every single month's sales (even if the $399 price point is also hurting sales in and of itself, of course).

The latest rumor had the price cut anounced at the Gamescom in August (rumor since June), so July got hit hard, and expect August to be hit as well ( unless the rumors of dwindling availability of the Fat PS3, on top of the promos left and right to liquidate stocks worked).

Still disheartening (at least the PS3 placed 1 in the top 3 software), but it should be the last month or the one before last before things turn around imo.