Sony KLV-40ZX1 - Would you buy it?

[ZoetMB]

I don't have my "comparison charts" with me, but I believe that the primary feature of that set is its "thinness" and not necessarily its other features.

The Sony lines are tiered as follows (best to worse):
XBR
Z
W
VE
V
S
L

The 40ZX1M is an "oddball". While it's very thin, it's only 120Hz vs. 240 Hz for the XBR and Z lines. It uses Bravia Engine 2 whereas the sets above it use Bravia Engine 3. It claims a 20,000:1 Dynamic contrast ratio whereas the Z series claims 100,000:1.

But $1K is a very good price (did it fall off a truck?). Sony Style online has it priced at $2999. Street price is about $2200. But you can get a 52XBR9 for about $2200 street and that's a much better set and a much larger picture. You can get the 40XBR9 for $1400 street.

And until SqudPuppet's comments (which I've confirmed), I didn't realize that it was only a monitor - no tuner, etc.