Lion's Gate CEO: "in terms of HD, Blu-ray is really the technology of the future"

[Chris Beveridge]

Originally Posted by marzetta7

Nice! Good news, however, I'm awaiting the "but" monkeys in 3...2...1...

"but, he says they're not formally bound to Blu-ray"

"but, Hollywood studios will go where sales are and HD DVD is outselling Blu-ray 3 to 1"

"but, Lionsgate has canceled all of their Blu-ray releases execept for one in 2006, which means they're going HD DVD."

"but, Lionsgate is going to use one encode of VC-1 for future releases, which means they'll be going HD DVD"

etc, etc, etc.

Just read the AVS thread for that. You read the quote/article and then the replies and you feel like you read two different things.

[JTK]

Originally Posted by Chris Beveridge

Just read the AVS thread for that. You read the quote/article and then the replies and you feel like you read two different things.

And then you see who wrote what and there's absolutely no surprise to any of it whatsoever.

[hmurchison]

It's not a Fox level committment but it's a step in the right direction if you're a Blu-ray fan.

[SDK]

Originally Posted by hmurchison

It's not a Fox level committment but it's a step in the right direction if you're a Blu-ray fan.

I don't think you need to be a fan of BD to get a simple math result, 30 vs 50GB?

[hmurchison]

Originally Posted by SDK

I don't think you need to be a fan of BD to get a simple math result, 30 vs 50GB?

Those are just numbers. What's important is defining the correlations between those numbers. Can an extra 20GB really improve the final product? What other efficiencies may that surplus offer?

Specs mean nothing until we can clearly articulate the advantages of said specs. Saying something is for the "future" means little until a roadmap of the future can at least be conjectured upon.

[BTBuck1]

Your preaching this to amercians who buy 250-350hp vehichles to go to the grocery store in. Yeah you don't always need it. But i'd rather have it and not need it, then need it and not have it.

[hmurchison]

Movie consumption is a bit different though.

Consumers don't walk into blockbuster and ask for the 9.4GB version of their favorite DVD movie rental. They are simply looking for the movie and don't have a care for the underlaying technology.

With cars, every time you mash the pedal you are reminded about your horsepower or lacktherof.

Blu-ray must have some titles that show what can be done with the surplus. Right now we're simply talking theory to people. We must engage in show and tell. This month we finally get to see BD-Java and that's a positive step forward. Consumers won't care about the underlaying tech but they will go bonkers over the end result when it's done with creativity.

[theknub]

Originally Posted by hmurchison

Movie consumption is a bit different though.

Consumers don't walk into blockbuster and ask for the 9.4GB version of their favorite DVD movie rental. They are simply looking for the movie and don't have a care for the underlaying technology.

With cars, every time you mash the pedal you are reminded about your horsepower or lacktherof.

Blu-ray must have some titles that show what can be done with the surplus. Right now we're simply talking theory to people. We must engage in show and tell. This month we finally get to see BD-Java and that's a positive step forward. Consumers won't care about the underlaying tech but they will go bonkers over the end result when it's done with creativity.

with movies, every time they turn on the t.v. they will be reminded (or lack thereof) that the format provides.

the avg consumer doesn't give a flying rat as you so adaquetly (i think i butchered that word) say. it's all about bleeding edge at the moment. the studio picked it for the future. yes, there is no roadmap because this is the unpaved road. we won't have a roadmap until things settle in and we have a winner. once that happens, people will start spewing things about holographic and we'll have a new road to be made.

sorry, the roadmap analogy doesn't hold water in this environment. obviously each company has a roadmap, but we don't know anything about it as consumers. we'll know more once we get past bleeding and cutting edge.

[Dave]

Originally Posted by hmurchison

Those are just numbers. What's important is defining the correlations between those numbers. Can an extra 20GB really improve the final product? What other efficiencies may that surplus offer?

Specs mean nothing until we can clearly articulate the advantages of said specs. Saying something is for the "future" means little until a roadmap of the future can at least be conjectured upon.

Gahahahahahahahahaahahaaa

I cant hold it when i read such things LOLOLOLOL

[hmurchison]

Originally Posted by Dave

Gahahahahahahahahaahahaaa

I cant hold it when i read such things LOLOLOLOL

Sorry it's my sales background. My clients would not put up with statements that cannot be backed up properly.

[iceman]

Originally Posted by hmurchison

Those are just numbers. What's important is defining the correlations between those numbers. Can an extra 20GB really improve the final product? What other efficiencies may that surplus offer?

I think 60% extra storage is noticeable
Not to mention the 100-200GB vs 45GB in the future...

[hmurchison]

Originally Posted by Iceman

I think 60% extra storage is noticeable
Not to mention the 100-200GB vs 45GB in the future...

Only if it addresses a pain point. Perhaps a consumer is tired of swapping discs or they don't have a lot of rack space for their media and need consolidation. BD hasn't yet been able to capitalize on this yet. They need to be the first to bring a popular TV series to maket with nextgen interactivity.

[bferr1]

Originally Posted by hmurchison

Those are just numbers. What's important is defining the correlations between those numbers. Can an extra 20GB really improve the final product? What other efficiencies may that surplus offer.

HD extras, for one, like on the Click BD.

[SDK]

Originally Posted by hmurchison

Those are just numbers. What's important is defining the correlations between those numbers. Can an extra 20GB really improve the final product? What other efficiencies may that surplus offer?

There is no point in defining correlation as it is well known since PC has been developed. The more space you have for data storage the more details you can store. In terms of Blu-ray and HD-DVD, you get less "squares" with higher storage capacity owing to lesser compression applied. Another actual surplus is that you can have one Blu-ray disc roughly containing two HD-DVDs

[BTBuck1]

I just don't understand the point of both sides having all studios. If thats the case, there is no reason for HDDVD. Also, right now...aside from Universal pictures and a few yet to be releases WB titles, there is no need for HDDVD. All HDDVD is doing is lighting a fire under the BDA's ass to get a move on with it's potential. once BD reaches full potential...it's OVA!

[JTK]

Originally Posted by Brian@BBY

I just don't understand the point of both sides having all studios. If thats the case, there is no reason for HDDVD. Also, right now...aside from Universal pictures and a few yet to be releases WB titles, there is no need for HDDVD. All HDDVD is doing is lighting a fire under the BDA's ass to get a move on with it's potential. once BD reaches full potential...it's OVA!

Exactly right.


No amount of talking points and apologisms can cover up this very simple fact:

Regardless of anything else, if Universal woke up today and some suit said: "Hey, we can make more money throwing both formats some bones."

At the very instant they start acting on that, BD will have 100 percent studio support and that's basically all she wrote.

[hmurchison]

Originally Posted by SDK

There is no point in defining correlation as it is well known since PC has been developed. The more space you have for data storage the more details you can store. In terms of Blu-ray and HD-DVD, you get less "squares" with higher storage capacity owing to lesser compression applied. Another actual surplus is that you can have one Blu-ray disc roughly containing two HD-DVDs

Then how does one explain how Good Night and Good Luck looks equal on both discs despite the 10GB delta? Because the consumer is missing the correlation between the different codecs and how that affects storage. Data storage is different because you're talking about a file system. This isn't easy stuff to convey to consumers and it's one of the reason why the brick and mortar stores are struggling in this endeavour. The appeal to simplicity here is to state "well format A gives you more storage so it 'must' be better". Sadly it's never that easy.

[theknub]

10 gb delta. they used a sl bd and hd-dvd for each?

[SDK]

Originally Posted by hmurchison

Then how does one explain how Good Night and Good Luck looks equal on both discs despite the 10GB delta?

I won't be making comparison for end-users on such title at all, it is Black-and-White. This is like playing mono songs on 7.1 set, imho