Blu-ray could end the format war IF....

[gvortex7]

Originally Posted by sokrman14

My employee price for the Sony BDPS300 is around $330, which means the retail company buys it for around $300, which means that Sony probably makes them for about $150-200. I think they could drop the price if they wanted to, and I am sure that they will.

Don't forget that one of the main reasons Blu-ray was invented (besides the obvious benefits to consumers) is that due to being an entirely new technology consumer electronics companies are able to charge higher prices and have much higher profit margins which were pretty much non-existent with the current DVD player market. This excites a lot of executives in many of these companies, so they're not about to just suddenly start dropping player prices and diminish their profit margins because Toshiba/HD DVD is trying to force them to do it.
Price drops will be gradual and over time, and not over-night.