The "uninformed" mom effect

[glenn22]

Originally Posted by stockstar1138

1. yeah, but moms love their kids, if she knows her kid wants a movie and it comes up to be 5 dollars higher than she though, she isn't going to say hold on, im going to go look if there are cheaper ones, she is just going to pony up the extra 5. 2. while they do at BBY and CC, moms are most likely to buy their dvds from wal-mart while they are shopping. at my walmart there is an endcap for blu-ray and an endcap for new releases, then some get mixed in with each other. its not marked off well.

yeah that's where the potential exists for that error to be made.... however, on those endcaps for new releases where the movies are mixed, MOST of the time the DVD version is sitting right next to the Blu-ray version... I have to think that most people would notice the 2 versions and at a minimum, the price difference.