Will BLU have web-enabled content?

[Copywriter]

It's not so much video, it's fun stuff.

For instance, Shrek (dirty word again) has a Shrek coloring book coming via web content. Okay, yes, I'm not going to color. But my kids will.

My point is that with disc content, it's now or never. There's no adding after the fact. The web-enabled feature allows studios to do more and to evolve.

I'm just wondering about the "option" to do it and not trying to discuss what format is better or this or that. If nothing else, it could be a way to allow studios to fix or add to extra items on the disc.