At Best Buy Today...selling sony Blu-ray player well!

[jon s]

My friend is a sales dept manager at BB. He said that while they are selling tons of the Sony BDP-S300, a LOT of them are coming back. He said people are buying some new movies and they won't play. He tells them during the sale that before doing anything they must update the firmware on the player but when they get home, the users either:

1. don't know how to do that
2. can't be bothered

They do not understand why Blu-Ray is not like regular DVD, pop in a disc and press play. When he tells them that it is an evolving standard, they get all pissed that it is not ready for prime time and return the unit. On the movies that do work, they are further angered at how long it takes to start a movie. They cannot wait three minutes for a movie to start. This will completely turn off joe sixpack and will damage Blu-Ray's viability as a playback device in the future.