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Old 03-11-2005, 07:38 AM   #1
MrMangus MrMangus is offline
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Mar 2005
Default Whats in a Name?

What's in a name? why not just call it HDVD (HD Versatile Disc), not HD - DVD, not HDDVD, but just plane HDVD!?!

It's interesting to watch this new format unfold.

It's even more curious to see how much confusion will be created in the market when and if Blu-ray (BD) becomes the winning standard.

Because if the products (ie: Players, Recorders, Media) are all referred to as BD(xyz) -- many customers will immediately draw a stare and look like deer running into the your head lights. :shock:

Two camps come to mind... the ones who know (Geeks, informed consumer) and then there are the ones who will not keep up with all the acronyms which ultimately causes displacement of what to buy and keeps everyone guessing. Great for job security - bad for adoption by the masses!

Blue Ray is cool as it identifys the technology difference between BD and HD - DVD, but customers are only going to care if it is a HD Versatile Disc, backwards compatible to DVD, CD (all formats et al)
Since both specs use blue rays over red -- its the difference in the spec that ultimately matters... so Blu-Ray by name is misleading to the average consumer. By simply referring to Blu-Ray as a better spec and then only to call it BD when you naturally want to call it HDVD.

So what's in a name? Does it matter -- its too early to tell. Marketing gurus out there will decide it's fate... a fate that could recreate DVD -/+ debate...

8)
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