Why does Blu-ray have superior cover art?

[Petra_Kalbrain]

Originally Posted by linkgx1

I've always noticed DVDs had less than stellar cover art. But the Blu-ray versions seem to have high quality box art. Has anyone noticed this? Is there a reason? Look at the Harry-Potter Deathly Hallows Bluray cover vs the DVD?

Because Blu-ray is the superior format. Therefore, it deserves the superior package presentation.

In all sincerity, I believe that it is a marketing technique. Maybe the people in marketing realize that better cover art will create better sales for the Blu-ray format. Mind you, cover art on the effect of sale differences between formats would be very small in percentage numbers. But, even if that fact sells 100 more copies of the Blu-ray, that still means more profit for the studio.