Warner Not Linked to Blu-ray Sales Gain?

[york weir]

Originally Posted by 181

The Warner move is linked to Blu-ray sales gain. Things don't go from 60/40 to 90/10 overnight for no reason.

An insider at AVS said that the total sales of blu did not rise on the 85:15 week, rather HD DVD just didn't sell.

[Jimbo976]

Originally Posted by york weir

An insider at AVS said that the total sales of blu did not rise on the 85:15 week, rather HD DVD just didn't sell.

It's hard to compare week to week at some times of the year. The week before could have included lots of xmas gift cards or other things like that.

[seto]

This is all statistician double talk. Technically you cannot directly correlate increased sales of Blu-ray players or decreased sales of HD DVD players (or both) to Warner Brother's Home Media Division's choice to enter into Blu-exclusivity but it doesn't take a rocket scientist to figure out that market attitudes in consumption is not just mere coincidence.

[owa]

Originally Posted by york weir

An insider at AVS said that the total sales of blu did not rise on the 85:15 week, rather HD DVD just didn't sell.

I thought the numbers posted by Bill Hunt proved that wasn't true. Am I misinterpreting his numbers?

For the record, we've just posted (over at The Bits) the actual NPD Group unit sales numbers the charts we created were based on. Again, these don't include the PS3 or 360 add-on.

January Week 1 (week ending 1/5)...

Blu-ray Disc - 15,257 units
HD-DVD - 14,558 units

January Week 2 (week ending 1/12)...

Blu-ray Disc - 21,770 units
HD-DVD - 1,758 units

And here's the month of December (weeks ending 12/8 to 12/29)...

Blu-ray Disc - 115,132 units
HD-DVD - 76,148 units

[CptGreedle]

There has never been a jump or even a gap in numbers like this ever before!
It was no sale...

I would sooner believe Hunt than Swanni. Swanni has made so many predictions, often countering his own predictions, that he seems like a bad psychic... making it up as he goes.

[The Big Blue]

Some more (and pretty interesting) info in this twice article...

twice npd article

Leading brands in the category during that period were: Sony (34 percent unit share, 32 percent dollar share); Panasonic (27 percent unit share, 30 percent dollar share), Sharp (23 percent unit share, 22 percent dollar share), Toshiba (7 percent unit share, 4 percent dollar share), Samsung (6 percent unit share, 6 percent dollar share) and LG (2 percent unit share, 4 percent dollar share).

Representatives from Toshiba and the Blu-ray camp did not return calls for comment as this was posted.

The data was gathered from NPD’s Leader Panel of High Definition Retailers, which does not include point-of-sale data from Wal-Mart, NPD confirmed, although some industry observers told TWICE that Wal-Mart was probably not a big factor in the sales of HD disc players during that period.

According to NPD, for full-year 2007 HD DVD player sales accounted for 49 percent of unit share and 37 percent of dollar share, while Blu-ray Disc players accounted for 49 percent unit share and 58 percent dollar share. Dual-format players accounted for 2 percent of unit share and 5 percent of dollar share.

[cdmoran]

The increase was probably not directly due to Warner's decision but more due to the increased awareness of BD and High-Def in general from the increased news coverage. Also many people I know waited until after the holidays to purchase a HDTV to get the after holiday sales and the pre-super bowl sales.

[little_boy_blu]

There are 1,758 households in America saying "Oh... Crap. "

[jw]

not thread crapping, but i think some of the WB BD releases I recently watched have been horrible transfers

Superman for one

[blaugrana23]

toshiba reminds me of my ex girlfriend... desperate attempt at winning hearts, they make all the goods basically free lol