Could HD-DVD SuperBowl Ad help Blu-Ray?

[cartman781]

I don't think they will forget the name; it is too simple. I think the sales people will steer them to Blu

[dea136]

it can't help

[NexusFX]

Actually that does make sense, with what's been going on in retail lately, the instance someone was interested in the "HD" movies, a person at the store would educate them "Somewhat", at least to the point they know HD-DVD is on the way out so they could get a Blu-ray Player.

Thanks Toshiba

[tommyboy81]

If it's anything like there other commercial. Then no.

[unreal1080p]

Originally Posted by tommyboy81

If it's anything like there other commercial. Then no.

You mean the gay gingi commercial? Ya... I'm sure THAT will appeal to Football fanatics NOT!

[Deacon220]

At this point Toshiba and the HD-DUD Group are just throwing good money after bad. Still trying to sell yesterdays technology with a couple shinny buttons and a whistle in todays market. Blu-Ray is the next generation and it's already here. No matter how much lipstick, blush and o'de Toliet they use it's still a pig.

[lildawgryan]

By just reading your question without reading everything else you mentioned I would be quick to say yes. I however disagree with some of your points you made. Just because someone is not a "geek" or "early adopter" does not mean they do not have a preference in brand names. This goes for everything, not just electronics. Then you make a point to say these people will go to the store in about three weeks and not remember the name HD-DVD, they will just remember high definition movies. Now yes, some people will be in this catagory but I dont think the majority will. Now I may be wrong as well but my point is you go on too much about guessing what all these people are thinking and will and will not do, when in reality YOU and ME have no idea what millions of people will interperate the HD-DVD ads during the superbowl and how it will affect their purchase down the road.

[ottscay]

One way it will help; it's another $2.3 million that Toshiba is pissing down a black hole days before they have to release their quarterly earnings. Since it sure isn't going to spike HD DVD sales, spending money so frivilously for little or no benefit only hastens the day when Toshiba has to call it quits.

Otoh, I recall several reports that Toshiba was "reaching out to retailers" to make sure that everyone didn't just dump their players. I wonder if the promise of a Superbowl ad to help move the clearance players was the only way to prevent CC and BB and Walmart from sending their players back asap.

As mild support, notice that many (if not all) of the major retailers will have their HD DVD players on clearance the week of the Superbowl, and there are annecdotal reports that no more are being offered.

Hmmm....

[Gremal]

Originally Posted by ottscay

One way it will help; it's another $2.3 million that Toshiba is pissing down a black hole days before they have to release their quarterly earnings.

[quexos]

whether it will end up helping Bluray or not will depend on how the ad is presented and done. If they do it well with lies about how hd-dvd is the future and how all films will end up on that format, or about how hd-dvd is soooo much better than any other system, then the average Joe ignorant of the realities of this industry, might walk in a store and yeah, see movies on Blu but think: that is some other format that probably is not important, so let us go get our amazing new hd-dvd player ...

[miokti]

Sony doesn't have a spot on the Superbowl? not even for their HDNA campaign?