What effect will the Super Bowl ad have on the numbers?

[jk1138]

It WILL help Toshiba...






...help them lose 2.5 million dollars!

[jw]

Originally Posted by MasterXeus

Not that it really matters (HD-DVD is still gonig to have a bad week) but Elizabeth:The Golden Age is not a catalog title, it's a new release.

ok, so who cares, how is it gonna beat out all of the others? Ironically this is a noob with his blu-ray cheerleader outfit and pom poms claiming HDDVD victorious in his well mis calculated chart.
I shouldnt have even responded to this as all it is a fudster stirring it up, my bad

[jw]

Originally Posted by jk1138

t WILL help Toshiba...






...help them lose 2.5 million dollars![/SIZE]

I thought it was 2.7 million....lol

[MasterXeus]

Originally Posted by jwbbud

ok, so who cares, how is it gonna beat out all of the others? Ironically this is a noob with his blu-ray cheerleader outfit and pom poms claiming HDDVD victorious in his well mis calculated chart.
I shouldnt have even responded to this as all it is a fudster stirring it up, my bad

As I said

Not that it really matters

[DetroitSportsFan]

And to think there is a thread telling us not to give new members a hard time.

[mystiksuicide]

Paramount didsn't do it, Transformers didn't do it and Shrek didn't do it, Suber Bowl might get a few uniformed people to buy the clearance items but that's it.

Hd DVD win a week because of it?

[Septimus Prime]

Maybe HD DVD will have a week in the 20s, but yeah. That's a big maybe.

[jk1138]

Originally Posted by jwbbud

I thought it was 2.7 million....lol

Just trying to take some of the sting away, no need to kick them while they are down, especially since they are not getting up anyway...


...kick, Kick, KICK!

[jw]

Originally Posted by jk1138

Just trying to take some of the sting away, no need to kick them while they are down, especially since they are not getting up anyway...


...kick, Kick, KICK!

2.7 million is a drop in the bucket vs the 150 million they blew on the Paramount deal, Its only money spend it while you can, I say

[mystiksuicide]

Originally Posted by jk1138

It WILL help Toshiba...


...help them lose 2.5 million dollars!

Agreed!!! By the way awesome avatar

[MasterXeus]

Originally Posted by DetroitSportsFan

And to think there is a thread telling us not to give new members a hard time.

Maybe they didn't read that thread.

[BLU for Blue]

Originally Posted by mystiksuicide

Paramount didsn't do it, Transformers didn't do it and Shrek didn't do it, Suber Bowl might get a few uniformed people to buy the clearance items but that's it.

Hd DVD win a week because of it?

I bought an HD DVD player for Transformers and Shrek the third. I also got both free along with 300 and Bourne Identity

[bajor27]

Originally Posted by Blu boy

if they couldnt win with transformers they cant win with a commercial.

I second that. Transformers is way for powerful than the commercial.

[firestar120]

Okay everybody, I edited the statistics to fit what is coming out in movies...

[jw]

damage is done, you must work for Toshiba, all the misleading info

[bns1201]

i will make it a personal effort to buy all the blus i can, and hide all the HD DUD's in store so that Toshiba's commercial is a waste. I kno i cant do it alone, so if everyone does this HD DUD will be as dead as it is now.

[blindcat87]

People are giving WAY too much creedence to the Super Bowl ad. Do some research on the effectiveness of Super Bowl ads and you find out that most people who watch the super bowl only remember the funniest or most unusual ads. They also tend to have a less than 50% recall of which product a given commercial is for, often mistaking the commercial for one by a competitor as when a memorable FedEx ad was remembered by a large number of viewers polled as a UPS ad.

The only products with any track record of Super Bowl ads that do more than give their ad agency a chance at awards are snack foods, beer, soft drinks, and websites like Monster.com which people identify with a specific function like resume posting or website registration.

The only electronics likely to benefit from a Super Bowl ad is game systems. Q1 is one of the slowest periods for electronic sales. People are concerned about whether they are going to get a tax refund or owe taxes, and they have already made their major electronic purchases over the holidays and during the pre Super Bowl sales so they can watch the big game on their shiny new HDTV. As I have said in several other threads on this, the time for electronics ads is the playoffs. After that, the next big electronics buying period comes after tax season, at the end of the school year, and leading up to Father's Day. Way too distant for the Super Bowl ad to be of much help.

Now ad too all of that the fact that people who do pay attention to the ad will be met by the reality of the studio situation when they start looking for movies to go with their new player, and that a large number of people would be going to BB who are, in general, being pretty forthright with customers about the format situation, and I think most will leave emptyhanded and a few who actually have money to burn will leave with BD players.

Toshiba will be lucky to get more than a 5% bounce for a single week from this and will be lucky if a large portion of the misinformed do not return their red player after looking around for movies and finding out the facts of the matter. Now, I wonder what the opinion of that little group will be concerning Toshiba after that experience?

Keep in mind that, while the BDA did not decide to waste money on a SB commercial, Sony is supposed to have a PS3 ad and that video game systems are one of the electronics products that do not suffer as much from the Q1 slump as other CE products.

Tosh will likely only get the small bounce if the ad runs during half time. First half ads tend to be forgotten or lose their product recall quickly in the rush of other funny and clever commercials, second half commercials suffer from the fact that a large portion of the viewers are intoxicated, far too involved in the game if it is interesting to pay attention anymore, or have stopped paying any attention if the game is a blowout or because they were just watching for the commercials and know that the best ones usually come before or during half time.

Getting a Super Bowl commercial to benefit anyone other than your ad agency is a tricky business for any company. It is even worse if you are trying to pump life back into a dying product, and even worse if your product does not fall into the slim list of products that usually do well with Super Bowl ads. Toshiba has all of the strikes against them. They would have better spent that cash on a high profile series of commercials during the playoffs to catch that volume of HDTV sales leading up to the big game.

Chris

[MasterXeus]

Originally Posted by firestar120

Okay everybody, I edited the statistics to fit what is coming out in movies...

I still think you're numbers are off.

I don't see HD-DVD will not win a week.... (HD-DVD has lost what 56-57 weeks in a row)
What movie is coming out in February that going to help support your claim?

[firestar120]

Originally Posted by blindcat87

People are giving WAY too much creedence to the Super Bowl ad. Do some research on the effectiveness of Super Bowl ads and you find out that most people who watch the super bowl only remember the funniest or most unusual ads. They also tend to have a less than 50% recall of which product a given commercial is for, often mistaking the commercial for one by a competitor as when a memorable FedEx ad was remembered by a large number of viewers polled as a UPS ad.

The only products with any track record of Super Bowl ads that do more than give their ad agency a chance at awards are snack foods, beer, soft drinks, and websites like Monster.com which people identify with a specific function like resume posting or website registration.

The only electronics likely to benefit from a Super Bowl ad is game systems. Q1 is one of the slowest periods for electronic sales. People are concerned about whether they are going to get a tax refund or owe taxes, and they have already made their major electronic purchases over the holidays and during the pre Super Bowl sales so they can watch the big game on their shiny new HDTV. As I have said in several other threads on this, the time for electronics ads is the playoffs. After that, the next big electronics buying period comes after tax season, at the end of the school year, and leading up to Father's Day. Way too distant for the Super Bowl ad to be of much help.

Now ad too all of that the fact that people who do pay attention to the ad will be met by the reality of the studio situation when they start looking for movies to go with their new player, and that a large number of people would be going to BB who are, in general, being pretty forthright with customers about the format situation, and I think most will leave emptyhanded and a few who actually have money to burn will leave with BD players.

Toshiba will be lucky to get more than a 5% bounce for a single week from this and will be lucky if a large portion of the misinformed do not return their red player after looking around for movies and finding out the facts of the matter. Now, I wonder what the opinion of that little group will be concerning Toshiba after that experience?

Keep in mind that, while the BDA did not decide to waste money on a SB commercial, Sony is supposed to have a PS3 ad and that video game systems are one of the electronics products that do not suffer as much from the Q1 slump as other CE products.

Tosh will likely only get the small bounce if the ad runs during half time. First half ads tend to be forgotten or lose their product recall quickly in the rush of other funny and clever commercials, second half commercials suffer from the fact that a large portion of the viewers are intoxicated, far too involved in the game if it is interesting to pay attention anymore, or have stopped paying any attention if the game is a blowout or because they were just watching for the commercials and know that the best ones usually come before or during half time.

Getting a Super Bowl commercial to benefit anyone other than your ad agency is a tricky business for any company. It is even worse if you are trying to pump life back into a dying product, and even worse if your product does not fall into the slim list of products that usually do well with Super Bowl ads. Toshiba has all of the strikes against them. They would have better spent that cash on a high profile series of commercials during the playoffs to catch that volume of HDTV sales leading up to the big game.

Chris

Wow... never thought about that... yea, if that's what the stats say, then you're right. Nobody will remember it for any MAJOR days, except for a few birthdays. After that, then nobody will care. Hey, maybe if they take a poll on which format the ad was on, most people will say Blu-ray!

[GarettP]

Commercials do not influence what I buy, the only thing they influence is channel changing, going to the bathroom, or getting more food/beverages!