PS3 doesn't upscale Blu-ray Disc "Standard Def" features?

[syncguy]

Originally Posted by DaViD Boulet

So if a documentary only existed in SD because it was shot 10 years ago on a digital cam-corder, are you saying you don't want it to be made available on BD? or are you saying that it makes more sense to artificially upconvert it to 1080p so the encoding wastes more room on the disc rather than just providing the native 480p file compressed with AVC which would be the more efficient option, and then let the player upconvert on its end after decoding.

This is where correct labelling could play a vital role.

If sub-standard content is encoded on to blu-ray (as given in the above example), IMO, that fact should be clearly indicated in the packaging. Then the consumers would know what they are paying for and their expectations would be nicely managed. Otherwise, consumer confidence on blu-ray-quality could be damaged and it will not be trivial to restore lost confidence.