Blu-ray will be half of market sales by 2012

[JimShaw]

Here is an interesting article that I just found...

Blu-ray will be half of market sales by 2012, says Futuresource

28 June 2009 0:31 by Andre "DVDBack23" Yoskowitz

Blu-ray will be half of market sales by 2012, says Futuresource According to Futuresource Consulting, despite slower than expected growth, Blu-ray software sales will account for 50 percent of all home entertainment business by 2012.

Additionally, the company lowered its expectations for 2009, from 95 million discs sold to 75 million discs, specifically citing weak attachment rate with PlayStation 3s, which remain the most popular Blu-ray players. According to the group, PS3 owners only purchase 2 Blu-ray films per year, while standalone owners purchase 5-8 per year.

“This is all about pricing,” adds Alison Casey, Futuresource head of global content. “In 2012, you’ll see entry-level Blu-ray pricing at $50. At that point, Blu-ray will become mass market.”

Blu-ray sales will continue to help offset declining DVD revenues, caused by a saturated market which is now forced to sell DVDs at cheaper prices than ever in history.

“Blu-ray is vital and important to keeping disc volume healthy,” said Casey. “Blu-ray is going to help sustain a flat packaged-media market.”

Futuresource also adds that Blu-ray owners are unusually heavy media consumers, in comparison to non-BD owners.

A recent survey by the group says "85% of Blu-ray households said they buy discs versus 62% of non-Blu-ray owners." For purchasing new movies online, "the breakdown was 11% Blu-ray, 3% non-owners."

http://www.afterdawn.com/news/archive/18317.cfm



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[MCT]

The world will be over by then. Didnt you get the news?

[JimShaw]

Originally Posted by MCT

The world will be over by then. Didnt you get the news?

Damn, that is right: 122112 (if I remember correctly)


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[Chordata]

"Stand alone owners only purchased 5 - 8 per year."

I'm so thrilled to finally be above average.

[MCT]

LOL @ 5-8 a year....what the f**k? That's pathetic. This scene immediately came to mind...



What do you think of somebody who only does the bare minimum?

[dcowboy7]

12/12/12 at 12:12.12 in the afternoon ?

[Chordata]

Crap that's a workday, and I usually go to lunch at 11:30. Hope we pick somewhere extra good that day.

[paperthrower2000]

Originally Posted by O_V_N

"Stand alone owners only purchased 5 - 8 per year."

I'm so thrilled to finally be above average.

Man, I get that many in a week some times.

[Terjyn]

Originally Posted by JimShaw

Blu-ray will be half of market sales by 2012, says Futuresource According to Futuresource Consulting, despite slower than expected growth, Blu-ray software sales will account for 50 percent of all home entertainment business by 2012.

Slower than expected by who? Idiots who believed Blu-Ray would take over in one year? Those who believe we are halfway through year 4 of Blu-Ray?

[Another_Dude]

Originally Posted by O_V_N

Crap that's a workday, and I usually go to lunch at 11:30. Hope we pick somewhere extra good that day.

What's that place you like with the cheese sticks and the funny stuff on the walls?

[Batman1980]

Originally Posted by MCT

LOL @ 5-8 a year....what the f**k? That's pathetic. This scene immediately came to mind...



What do you think of somebody who only does the bare minimum?

That was one of the best scenes in that movie LOL. Especially since she quit after the boss tried to use a total dork covered in a million buttons as a positive example. Flair