Lost Viral Campaigns Continue with LostUniversity.org and More

[GreenScar]

LOST! Fans:

Every year, the minds behind Lost find new and creative ways to interact with their viewers. With the final season of Lost coming up, it was only a matter of time before some of these new methods were introduced to the world. And what better time to unveil them than during Comic Con?

In addition to a number of the mysterious ads and video snippets that were shown during the panel, there was also promotional video for Lost University, which featured a course catalog of such educational topics as: Physics of Time Travel, History of Hieroglyphics, Philosophy of Us vs Them Mentality, Foreign Language for Beginners, Jungle Survival Basics, and Psychology of Family Dynamics. If only the losties themselves had access to these classes, then maybe they could’ve freed themselves from all of the pain and suffering they’ve endured over the past few years.

You can check out the video (and other info) for yourself at LostUniversity.org.

If you’re in desperate need of yet another Lost fix and are interested in participating in this “program”, the site has a page informing prospective students of all they need to know:

Enrollment for the first semester of LOST University will be open to all students beginning September 22, 2009. At that time, you will take a placement exam and be given a Student ID, as well as be able to watch your LOST University introductory class, LOST 101. Semester 1 begins on December 8, 2009. Pick up LOST: THE COMPLETE FIFTH SEASON on Blu-rayTM Hi-Def, complete enrollment, and personalize your course schedule as you build credits toward Semester 2… and ultimately, graduation. In the meantime, feel free to browse the online course catalog and get a head start with some of your recommended reading.

Mark your calendars, folks. Enrollment begins September 22.

For all those who aren’t interested in participating but are still eager to get their daily recommended value of Lost, the panel also revealed the first in a series of faux Mysteries of the Universe segments featuring The Dharma Initiative. You can check that out at ABC.com, which will be hosting additional installments over the coming weeks.

Given that Carlton Cuse and Damon Lindelof said during the panel that the Dharma Initiative would play a less substantial part in the show’s sixth season, this is propably a consolation of sorts for fans who have become really attached to Dharma’s presence in the show’s mythology.

There was also a third viral campaign that was introduced, but it was done so in a much more unique way. Hilarious comedian (and friend of the site) Paul Scheer appeared during the panel’s Q&A to profess his overwhelming devotion to the show, culminating in the unveiling of a painting featuring Damon and Carlton hugging a polar bear and giving a thumbs up. Scheer told everyone they should check out the rest of his masterpieces during the month ahead at DamonCarltonAndAPolarBear.com.

It’s nice to know that, even in the midst of the show’s final and most important season, the show’s creators are still able to have a sense of humor about what they do.

[GreenScar]

WTF: Is Paul Scheer Part of a New Lost Viral?! We Received a Letter From DamonCarltonAndAPolarBear.com!

Human Giant comedian Paul Scheer made a surprise appearance during the question and answer session of the Lost panel at Comic-Con, unveiling of a painting featuring Lost showrunners Damon Linelof and Carlton Cuse hugging a polar bear and giving a thumbs up. Scheer told everyone they should check out the rest of his masterpieces during the month ahead at DamonCarltonAndAPolarBear.com. You can watch a clip of his appearance embedded after the jump.

At the time we just assumed that it was probably just Paul being funny… but the website exists. Not only does it exist, but I recieved a fedex today, inside was a limited edition giclee of Scheer’s Damon, Carlton and a Polar Bear print, along with a hand written letter from Paul thanking us for the coverage of his new website.

Over the past couple years, I’ve chatted with Paul though e-mail, we’ve met in person, he’s even made an appearance on the /Filmcast. When I saw him at Comic-Con and mentioned his appearance at the Lost panel, he began acting a bit strange. It seems odd to me that Paul would send me a hand written letter when he could have just picked up the phone and called. His decision to become the Picasso of Pop Art, and devote his life to making Lost-inspired paintings seems like something out of a comedy sketch. But this isn’t a comedy sketch — it’s real life! Something is up. I’m not sure what is going on, but something is going on. If you’re a fan of Lost, you should pay close attention to DamonCarltonAndAPolarBear.com. The privacy policy on the bottom of the site redirects to ABC’s privacy policy… hmmmmm….

You can read Paul’s hand-written letter and watch a video of his appearance at Comic-Con, after the jump.

The video of Paul at the Lost Panel at Comic-Con:

Click here

Paul’s Letter to me: