Paramounts viral transformers marketing

[Iceman_II]

I just recieved a call from a number that had been spoofed into looking like a friends...

The pre-recorded message said it was optimus prime calling, and asked me to join the team of transformers... And I could join the team by going out and buying transformers on DVD next week. The recording went on to say if I knew of anyone else interested in joining the team, I should go to the transformers web site, and input their name.

Personally, until it's blue, the bastards ain't getting a dime of my money... but I just though it was a clever, if underhanded, marketing tactic.

Why underhanded? you get little impressionable kids receiving calls from optimus, and giving paramount numbers for friends... if each tells two friends, and so on, and so on...