Sony to revenue-share Blu-ray through Rentrak

[WriteSimply]

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JULY 16 | Sony Pictures Home Entertainment will offer revenue sharing on Blu-ray Disc releases through Rentrak Corp., marking the distributor’s first high-def sharing deal.

Beginning in September, Sony will make all of its new releases and select catalog titles on Blu-ray available under the agreement, which expands the studio's DVD revenue-sharing deal with Rentrak. Neither Sony nor Rentrak would disclose terms of the deal.

“We think it’s important to the expansion of the format to make sure that the rental component of the Blu-ray launch is covered, and now it is,” SPHE president David Bishop said. “Virtually all retailers can have Blu-ray on a revenue-sharing basis. We think it’s important to the retailer, so they are perceived as being on the cutting edge of new technology.”

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