Giving props to Disney! (USA Today article)

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Disney hits the road to shine a light on Blu-ray

By Thomas K. Arnold, Special for USA TODAY
Coming soon to a mall near you: a lavish Disney road show, complete with towering widescreens, interactive video-game and movie stations, and even a mini theater.

The focus of it all isn't a hot new movie or Disney Channel show. It's the Blu-ray Disc.

Blu-ray, along with HD DVD, is what's known as "next-generation" discs, with high-definition visuals primed for the wave of HDTVs entering American homes. The problem is, the formats have been out a year, and viewers still don't understand that special players and DVDs — in addition to HDTVs — are needed to get the full high-def effect.

Disney's Magical Blu-ray Tour, which will visit 18 malls for three-day runs, aims to change all that.

"There's a lot of consumer confusion out there, and we want to help everyone understand this amazing new technology," says Bob Chapek, president of Walt Disney Studios Home Entertainment.

MALL TOUR DATES AND LOCATIONS

-Westfield Topanga, Canoga Park, Calif.
Aug. 17-19

-South Coast Plaza, Costa Mesa, Calif.
Aug. 24-26

-Westfield North County, Escondido, Calif.
Aug. 31-Sept. 2

-Westfield San Francisco, San Francisco
Sept. 7-9

-Washington Square, Portland, Ore.
Sept. 14-16

-Westfield South Center, Seattle
Sept. 21- 23
-Mall of America, Bloomington, Minn.
Sept. 28-30

-Orland Square, Orland Park, Ill.
Oct. 5-7

-Westfield West County, St. Louis
Oct. 12-14

-Tysons Corner Center, McLean, Va.
Oct. 19-21

-Roosevelt Field, Garden City, N.Y.
Oct. 26-28

-Burlington Mall, Burlington, Mass.
Nov. 9-11

-King of Prussia, King of Prussia, Pa.
Nov. 16-18

-Circle Centre, Indianapolis
Nov. 23-25

-Lenox Square, Atlanta
Nov. 30-Dec. 2

-The Galleria, Houston
Dec. 7-9

-Barton Creek Square, Austin
Dec. 14-16

-Chandler Fashion Center, Chandler, Ariz.
Dec. 21-23

I love the fact that they said BD is "Better Than Perfect". Now their own BD roadshow? Too much!


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