Doesn't it make sense to begin quietly killing off DVD? - Blu-ray Forum

McCrutchy · 05-29-2010, 12:54 AM

So I've been thinking about something, and I've come to a realization about why the Blu-ray format isn't even more widespread. Studios are simply not putting DVD to bed like they should. I know that Blu-ray only represents a small amount of revenue right now, but I think they way to get more is by pushing Blu-ray more and simultaneously pushing DVD much less.

There are a number of ways this could be done:

1. Create advertising that emphasizes the Blu-ray edition and minimizes or omits the DVD edition, and saturate all forms of advertising that way, including TV spots, newspaper/print ads, and retail signage. Do not allow advertising that only mentions or displays the DVD edition.

2. Release the DVD well after (3+ months) the Blu-ray, and use a shorter delay for the rental discs.

3. When the DVD is released, drop the MSRP of the Blu-ray between $5-$10 for single discs, and between $20-$30 for multi-disc sets and TV shows.

I know this has been discussed before, but I remember, as a consumer, the reason I switched to DVD in 2000, was because by that time, aat least where I lived, what I wanted was much harder to get on VHS than on DVD. DVD was everywhere and in my face, and VHS was quietly becoming less and less obvious. More to the point, this was happening in brick-and-mortar stores, not just online or in small communities and forums.

Surely the way to dominance for the format is by slowly but certainly forcing its adoption? What if your favorite films started to come out only on Blu-ray and no longer on DVD? Wouldn't that simply force you to embrace the format?

05-29-2010, 12:54 AM	#1
McCrutchy Contributor Top contributor Member since:Dec 2008 Location:East Coast, USA Home Theater Gallery:2 4K collection:1263 Blu-ray collection:6773 DVD collection:253 Blu-ray reviews: 5 Trading Score:17	Doesn't it make sense to begin quietly killing off DVD? So I've been thinking about something, and I've come to a realization about why the Blu-ray format isn't even more widespread. Studios are simply not putting DVD to bed like they should. I know that Blu-ray only represents a small amount of revenue right now, but I think they way to get more is by pushing Blu-ray more and simultaneously pushing DVD much less. There are a number of ways this could be done: 1. Create advertising that emphasizes the Blu-ray edition and minimizes or omits the DVD edition, and saturate all forms of advertising that way, including TV spots, newspaper/print ads, and retail signage. Do not allow advertising that only mentions or displays the DVD edition. 2. Release the DVD well after (3+ months) the Blu-ray, and use a shorter delay for the rental discs. 3. When the DVD is released, drop the MSRP of the Blu-ray between $5-$10 for single discs, and between $20-$30 for multi-disc sets and TV shows. I know this has been discussed before, but I remember, as a consumer, the reason I switched to DVD in 2000, was because by that time, aat least where I lived, what I wanted was much harder to get on VHS than on DVD. DVD was everywhere and in my face, and VHS was quietly becoming less and less obvious. More to the point, this was happening in brick-and-mortar stores, not just online or in small communities and forums. Surely the way to dominance for the format is by slowly but certainly forcing its adoption? What if your favorite films started to come out only on Blu-ray and no longer on DVD? Wouldn't that simply force you to embrace the format?

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