Don't start celebrating... just yet

[LynxFX]

While the BOGO sales are awesome and lots of units are being sold, don't start celebrating yet. It is still pretty much guaranteed that Transformers will generate a weekly win for HD DVD if Paramount managed to get enough copies out there. Amazon numbers are horrible at judging total volume. B&M stores are where most sales are taking place. The BOGO sales will surely dampen Transformers affect as in I now think BD will be in the 40's vs in the 30's with my previous guess.

It will be some major achievement if BD wins that week and then we can all celebrate, but wait until the numbers are in. Because if/when Transformers does pull out the win for HD DVD you can guarantee that they will be in full force spouting how even with tons of BOGO sales BD couldn't overcome. It's apples and oranges BS but you know they will love to shout it from the roof tops, especially if for two weeks BD guys have been cheering about how good the sale worked and constantly show winners on Amazon numbers only. In otherwords, don't give them ammo, or set yourself up for disappointment.

Just a word of caution. Besides, in 2 more weeks we start the largest lineup for Tier A movies that HDM has seen so far.