My Format War Analysis (Unfinished)

[NexusFX]

(This Post is NOT FINISHED and will be edited and finished in roughly 24 hrs to elaborate on the information posted including links to information regarding claims made. I'm still posting this to get some of your thoughts "so far" regarding my analysis, however presently it is time to go to bed, I'm friggin' tired and this is much longer than it even looks now )

Throughout the time I've been on these Boards, I haven't spoken up much. Today I feel that it's time to do so. Since this Format war got underway in 2006, I've followed and analyzed almost every forum, article, number, and news bulletin I can find.

Throughout these studies I've found and realized some very interesting information about this war. Obviously no one knows the future, however it is my understanding based on facts, numbers, and some good ol' fashioned common sense, that Blu-ray WILL be the WINNER of this war.

Of course, There are alot of factors that I'm sure could be argued and I'll be glad to take any information to have more solid facts.

Now then, let's start this little analogy, but how to start, ...how bout with.....The iPod

In 2001 Apple introduced what was to become the breakthrough product in digital music distribution, and it all started with a $399 price tag, which was an inordinate amount of money for even an mp3 player at that time. So how with such a high price tag did Apple do this. We all know now that the integration of the iTunes Music Store and the easy to understand and use interface appeals to a broad audience, but back then, it was just simply a very large hard drive based mp3 player that could seemingly hold every song we ever wanted. Many of the Apple loyalists were jumping on board as Apple unveiled it's second generation players with even more capacity, and the ability to use it on a Windows based machine, At which point sales rocketed once Apple made the iPod and the iTunes Music available to more than their own consumers. Things got even better for their golden ticket when a slew of "very clever" ad campaigns started to surface on national television known as the "Silhouettes" ads. They broadened their audience, and through all this, the iPod only really started lowering in price in the last two years, meaning those customers, "Despite the Price" chose a better way to enjoy Music.

So let's compare this to what Blu-ray is doing in their camp. Last yeah Blu-ray was introduced shortly after HD-DVD had begun releasing their formats hardware and software. In the months following both formats introductions, HD-DVD had held a solid lead in the HD Media Department based mostly on their early advantage and lower priced players. As November approached, the number's stayed steady. Then much like there had already been mp3's before Apple's iPod was introduced, Sony released the PS3, their "iPod" so to speak. Since it was introduced, blu-ray media sales have skyrocketed past HD-DVD's early lead, and have since taken an average 2:1 advantage over their rivals for over a year now.

The Playstation 3 is to be Blu-ray's Trojan horse, however many have criticized it, due mostly to it's sales when compared to Microsoft and Nintendo's gaming consoles. The PS3 though hasn't unloaded it's trapped door....until Now!

Much like the iPod, the PS3 now has a New Ad Campaign focusing on their exclusive Titles and the systems ability to playback Blu-ray Disc Movies right at the start of the Holidays, not to mention having many "Marquee" titles coming every Tuesday until the end of the Year to help bolster even more advertising.