BD Player Fire Sale?

[qz3fwd]

Are these recent price drops a "fire sale" and a sign of desperation by the BDA in the standalone category?
I mean, players that were very recently around $600, can now be had for under $299.

It seems as though they are trying to offload these profile 1.0 players ASAP as 1.1+ players will supposedly soon appear, thus relegating these BD players to collect dust.

I personally picked up a Sammy 1400 as it hit that pricepoint sweetspot, and am contemplating picking a second one up for the bedroom, as they have played back everything I throw at them (with judicious firmware updates), including Fox titles.