Viacom and Microsoft - A marriage now consummated. - Blu-ray Forum

ikbradley · 12-19-2007, 03:00 PM

http://www.usatoday.com/tech/techinv...tent-ads_N.htm

Viacom, Microsoft sign advertising, content deal
NEW YORK (Reuters) —

Viacom (VIA) said Wednesday that it has selected Microsoft (MSFT) as its Internet advertising partner in a five-year agreement that involves online games, shows and movies.

Microsoft will help Viacom place advertising on Viacom's U.S. websites and be the exclusive seller of its remnant display advertising, or ad space Viacom has been unable to sell.

As part of the deal, Microsoft will also license on a non-exclusive basis long and short-form television and movies from Viacom for the MSN portal and the Xbox 360 game system's online network.

Microsoft has also agreed to buy ads on Viacom's broadcast and online networks over five years and help Viacom establish itself as a publishing partner on Microsoft's casual Internet gaming sites.

Microsoft, based in Redmond, Wash., has tried to make inroads against Google and Yahoo's online advertising business over the past year as each company raced to buy new advertising businesses.

FIND MORE STORIES IN: Reuters | Xbox | Internet advertising
Yahoo signed a deal in April with Viacom to provide search advertising for 33 of its websites.

Copyright 2007 Reuters Limited. Click for Restrictions.

ryoohki · 12-19-2007, 03:04 PM

LOL so i wonder where this 150M came from LOL! It's obliously MS money!

Spankey · 12-19-2007, 03:13 PM

So Michael Bay was right?

maximus2323 · 12-19-2007, 03:16 PM

Quote:

Originally Posted by ikbradley

http://www.usatoday.com/tech/techinv...tent-ads_N.htm

Viacom, Microsoft sign advertising, content deal
NEW YORK (Reuters) —

Viacom (VIA) said Wednesday that it has selected Microsoft (MSFT) as its Internet advertising partner in a five-year agreement that involves online games, shows and movies.

Microsoft will help Viacom place advertising on Viacom's U.S. websites and be the exclusive seller of its remnant display advertising, or ad space Viacom has been unable to sell.

As part of the deal, Microsoft will also license on a non-exclusive basis long and short-form television and movies from Viacom for the MSN portal and the Xbox 360 game system's online network.

Microsoft has also agreed to buy ads on Viacom's broadcast and online networks over five years and help Viacom establish itself as a publishing partner on Microsoft's casual Internet gaming sites.

Microsoft, based in Redmond, Wash., has tried to make inroads against Google and Yahoo's online advertising business over the past year as each company raced to buy new advertising businesses.

FIND MORE STORIES IN: Reuters | Xbox | Internet advertising
Yahoo signed a deal in April with Viacom to provide search advertising for 33 of its websites.

Copyright 2007 Reuters Limited. Click for Restrictions.

This is a non-exclusive agreement, meaning Parmount can create other partnerships with other companies.

ikbradley · 12-19-2007, 03:20 PM

Quote:

Originally Posted by maximus2323

This is a non-exclusive agreement, meaning Parmount can create other partnerships with other companies.

Paramount would have it no other way. She's a free-spirit and ready to jump into bed with any sailor that give's her the attention 'she deserves'.

DetroitSportsFan · 12-19-2007, 03:26 PM

Quote:

Originally Posted by ikbradley

Paramount would have it no other way. She's a free-spirit and ready to jump into bed with any sailor that give's her the attention 'she deserves'.

If you have the money, she'll be your honey.

BluOgre · 12-19-2007, 03:34 PM

Anyone who said MS didn't have a big hand in that Paramount deal going exclusive to HD-DVD was in denial. I thought it was funny how MS claimed they had nothing to do with the deal but now we see the fruits of their labor.

SGRSBSKIER · 12-19-2007, 03:38 PM

Had me worried I thought it was going to be Microsoft bought Viacom.

HeavyHitter · 12-19-2007, 06:04 PM

Quote:

Originally Posted by SGRSBSKIER

Had me worried I thought it was going to be Microsoft bought Viacom.

That was my first thought too! Whew.

Anyway, Paramount really disgusts me.

doctorD · 12-19-2007, 06:18 PM

Quote:

Originally Posted by SGRSBSKIER

Had me worried I thought it was going to be Microsoft bought Viacom.

That may not be that far off!

shug7272 · 12-19-2007, 08:00 PM

Quote:

Originally Posted by maximus2323

This is a non-exclusive agreement, meaning Parmount can create other partnerships with other companies.

SSSUUUREE they can. Lets see who is next in line to pay them 500 mil for anything else like this. Im not saying your wrong, but if I gave you a billion dollars to eat at my restaurant I bet you would eat there ALOT and I doubt others would give you the same deal.

WickyWoo · 12-19-2007, 09:33 PM

You can be sure it contains some clauses to make sure they stay in the family

jhi77 · 12-19-2007, 09:45 PM

These two companies have been steadily moving down my opinion list anyway. This will only help that to happen more quickly.

The good news is that there is not much I will miss about buying M$ products or MTV/Paramount. CBS is awful (however that ownership is connected now).

I may miss Dreamworks (for kids titles) a little, but I'll probably be spending my entertainment money & time elsewhere.

mastertang · 12-19-2007, 09:47 PM

Michael Bay is always right.

Sean4000 · 12-19-2007, 09:55 PM

This is not good news. We'll never see Trek on Blu-ray.

As Raphael the Turtle said out of anger and frustration.......
DAMN!!!!!!!

cartier · 12-19-2007, 11:23 PM

Quote:

Originally Posted by Sean4000

This is not good news. We'll never see Trek on Blu-ray.

As Raphael the Turtle said out of anger and frustration.......
DAMN!!!!!!!

Yes we will. The deal will not impact future releases on Blu, Paramount will go where the money is and in time that will be blu-ray.

PaulGo · 12-20-2007, 01:01 AM

If the marriage is consummated, the question is who is screwing who?

sj001 · 12-20-2007, 01:06 AM

Quote:

Originally Posted by PaulGo

If the marriage is consummated, the question is who is screwing who?

Microsoft is screwing Viacom, and Viacom/Paramount are screwing the consumer.

hoser · 12-20-2007, 01:11 AM

Quote:

Originally Posted by sj001

Microsoft is screwing Viacom, and Viacom/Paramount are screwing the consumer.

Probably right about that....

krinkle · 12-20-2007, 01:36 AM

Quote:

Viacom and Microsoft - A marriage made in hell.

fixt

12-19-2007, 03:00 PM	#1
ikbradley Senior Member Member since:Aug 2007	Viacom and Microsoft - A marriage now consummated. http://www.usatoday.com/tech/techinv...tent-ads_N.htm Viacom, Microsoft sign advertising, content deal NEW YORK (Reuters) — Viacom (VIA) said Wednesday that it has selected Microsoft (MSFT) as its Internet advertising partner in a five-year agreement that involves online games, shows and movies. Microsoft will help Viacom place advertising on Viacom's U.S. websites and be the exclusive seller of its remnant display advertising, or ad space Viacom has been unable to sell. As part of the deal, Microsoft will also license on a non-exclusive basis long and short-form television and movies from Viacom for the MSN portal and the Xbox 360 game system's online network. Microsoft has also agreed to buy ads on Viacom's broadcast and online networks over five years and help Viacom establish itself as a publishing partner on Microsoft's casual Internet gaming sites. Microsoft, based in Redmond, Wash., has tried to make inroads against Google and Yahoo's online advertising business over the past year as each company raced to buy new advertising businesses. FIND MORE STORIES IN: Reuters \| Xbox \| Internet advertising Yahoo signed a deal in April with Viacom to provide search advertising for 33 of its websites. Copyright 2007 Reuters Limited. Click for Restrictions.

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12-19-2007, 03:04 PM	#2
ryoohki Blu-ray Samurai Member since:May 2007 Home Theater Gallery:6 Blu-ray collection:6 Blu-ray reviews:8 Trading Score:5	LOL so i wonder where this 150M came from LOL! It's obliously MS money!

12-19-2007, 03:13 PM	#3
Spankey Power Member Member since:Oct 2006	So Michael Bay was right?

12-19-2007, 03:34 PM	#7
BluOgre Senior Member Member since:Aug 2007	Anyone who said MS didn't have a big hand in that Paramount deal going exclusive to HD-DVD was in denial. I thought it was funny how MS claimed they had nothing to do with the deal but now we see the fruits of their labor.

12-19-2007, 03:38 PM	#8
SGRSBSKIER Senior Member Member since:Sep 2007	Had me worried I thought it was going to be Microsoft bought Viacom.

12-19-2007, 09:33 PM	#12
WickyWoo Blu-ray Champion Member since:May 2007 Trading Score:2	You can be sure it contains some clauses to make sure they stay in the family

12-19-2007, 09:45 PM	#13
jhi77 Junior Member Member since:Jul 2007	These two companies have been steadily moving down my opinion list anyway. This will only help that to happen more quickly. The good news is that there is not much I will miss about buying M$ products or MTV/Paramount. CBS is awful (however that ownership is connected now). I may miss Dreamworks (for kids titles) a little, but I'll probably be spending my entertainment money & time elsewhere.

12-19-2007, 09:47 PM	#14
mastertang Active Member Member since:May 2007 Blu-ray collection:62 Blu-ray reviews: 3	Michael Bay is always right.

12-19-2007, 09:55 PM	#15
Sean4000 Senior Member Member since:Nov 2007 Location:Metairie, Louisiana Blu-ray collection:79 Blu-ray reviews:10 Trading Score:8	This is not good news. We'll never see Trek on Blu-ray. As Raphael the Turtle said out of anger and frustration....... DAMN!!!!!!!

12-20-2007, 01:01 AM	#17
PaulGo Power Member Top contributor Member since:Aug 2007 Location:North Potomac, MD	If the marriage is consummated, the question is who is screwing who?

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