What is this new microchip that may be used by the music industry instead of BD?

[AlexKx]

So what's the latest with the possiblity of the music industry adopting Blu-Ray as a new format like Universal Music claimed was going to happen over the past few years now that there is some micro-chip thing supposedly going to happen instead? Man these people are really incompetent in terms of confusing the public and blowing their chances on using Blu-Ray for a format which is far superior than what they are going to be offering. I am really mad at this moment.