Wal-Mart: Transformers BD "scam"

[C_Doc]

While thumbing through the meager selection of Blu-Ray at the local Wal-Mart today, I see Transformers for 29$ and change, and although that's no "deal" by any means, there's a sticker on the front cover that says "10$ mail-in rebate for owners of Transformers on DVD"

I think "woohoo" and off I go to the cash, seeing as how I have it on DVD already, and the 10$ will calm the Mrs. who is INSANE about NOT rebuying movies on BD. When I get home and open the case, and read the fine print, it says you have to send the Proof of Purchase or UPC from each title. No big deal so far right? Wrong. The UPC/Proof of Purchase on the BD is on the plastic slip cover, meaning I have to cut it out..

I think "oh well, a nice sharp exacto will do the trick".. then I grab the DVD copy off the shelf. Guess what? No UPC or Proof of Purchase to be found anywhere inside or out of its plastic slip cover or case!!!!!!!!!!!

If I knew where to write, I'd be giving someone a nice ear-full right about now.