Great Marketing Idea - Blu-ray Forum

Damon Payne · 03-13-2007, 06:40 PM

This idea should go to the insiders that are out there. This idea came from a friend of mine.

Release Spiderman 3 on BD the same day as the theatrical release. Keep the DVD release window the same. Basically no revenue is lost then. This would be a fantastic Blu-Ray seller but yet the # of BDs sold would probably not be enough to piss of theaters.

Won't happen, but what do you think of the idea?

ProvenFlipper · 03-13-2007, 06:58 PM

This would never happen as it would take away revenue from the theaters, as well as giving bootleggers a copy of the movie earlier than usual.

Good idea nonetheless. I still think the studios should toy with having a BD release a week or two before the DVD, to build BD awareness.

HDTV1080P · 03-13-2007, 07:01 PM

Would be neat. It would be possible to release Spiderman 3 on BLU-RAY and then delay the DVD release 30 days. For select hit movies Sony studios should experiment with delayed 30 day DVD windows. It would be a selling advantage to have some BLU-RAY new releases come out 30 days before DVD releases. On some hit titles several thousands of BLU-RAY players would be purchased just for people to see some titles 30 days early.

Damon Payne · 03-13-2007, 07:23 PM

I agree with both of your BD before DVD notions, it would definately raise awareness.

Jonalan34 · 03-13-2007, 07:45 PM

Quote:

Originally Posted by Damon Payne

This idea should go to the insiders that are out there. This idea came from a friend of mine.

Release Spiderman 3 on BD the same day as the theatrical release. Keep the DVD release window the same. Basically no revenue is lost then. This would be a fantastic Blu-Ray seller but yet the # of BDs sold would probably not be enough to piss of theaters.

Won't happen, but what do you think of the idea?

No. I am against this idea and the idea of release 2 week or 30 days window before DVD verison release.
Blu-ray is small market, DVD is larger market but Blu-ray market is growing as DVD was in early day. In 5 years, Blu-ray will become larger market as DVD are today.
So, it will be staled to release same day as dvd release window.

Knight-Errant · 03-13-2007, 07:46 PM

Cinema owners don't like this sort of thing, eats into their profits.

WriteSimply · 03-13-2007, 09:25 PM

Magnolia Pictures have done this on several of its movies. Simultaneous release on DVD and BD, and theatrical. But a big studio with prime property? Unlikely.

fuad

BIGSAPOTEER · 03-14-2007, 02:12 PM

How about releasing the BD movie to me only, 2 months before theater release? Thats a great marketing strategy. I'll be happy and everyone else will be pissed-off, but who cares?

03-13-2007, 06:40 PM	#1
Damon Payne Active Member Member since:Oct 2006 Location:Wisconsin	Great Marketing Idea This idea should go to the insiders that are out there. This idea came from a friend of mine. Release Spiderman 3 on BD the same day as the theatrical release. Keep the DVD release window the same. Basically no revenue is lost then. This would be a fantastic Blu-Ray seller but yet the # of BDs sold would probably not be enough to piss of theaters. Won't happen, but what do you think of the idea?

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03-13-2007, 06:58 PM	#2
ProvenFlipper Special Member Member since:Jun 2006 Home Theater Gallery:4 4K collection:332 Blu-ray collection:898 Trading Score:1	This would never happen as it would take away revenue from the theaters, as well as giving bootleggers a copy of the movie earlier than usual. Good idea nonetheless. I still think the studios should toy with having a BD release a week or two before the DVD, to build BD awareness.

03-13-2007, 07:01 PM	#3
HDTV1080P Blu-ray Champion Top contributor Member since:Jan 2007 Blu-ray reviews: 205	Would be neat. It would be possible to release Spiderman 3 on BLU-RAY and then delay the DVD release 30 days. For select hit movies Sony studios should experiment with delayed 30 day DVD windows. It would be a selling advantage to have some BLU-RAY new releases come out 30 days before DVD releases. On some hit titles several thousands of BLU-RAY players would be purchased just for people to see some titles 30 days early.

03-13-2007, 07:23 PM	#4
Damon Payne Active Member Member since:Oct 2006 Location:Wisconsin	I agree with both of your BD before DVD notions, it would definately raise awareness.

03-13-2007, 07:46 PM	#6
Knight-Errant Power Member Member since:Aug 2005 Location:Sheffield, UK	Cinema owners don't like this sort of thing, eats into their profits.

03-13-2007, 09:25 PM	#7
WriteSimply Blu-ray Ninja Member since:Sep 2006 Location:Kuala Lumpur, Malaysia	Magnolia Pictures have done this on several of its movies. Simultaneous release on DVD and BD, and theatrical. But a big studio with prime property? Unlikely. fuad

03-14-2007, 02:12 PM	#8
BIGSAPOTEER Active Member Member since:Oct 2006	How about releasing the BD movie to me only, 2 months before theater release? Thats a great marketing strategy. I'll be happy and everyone else will be pissed-off, but who cares?

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