October weekly Standalone sales up 25-50%

[blu2]

Buried in the following article is some news about an uptick in standalone sales:

http://www.videobusiness.com/article...?desc=topstory

“We have been working with key retailers to put together account specific offers, where we bundle a device or the PlayStation 3 remote with one of our titles, which gives the customers value in return,” said Dorinda Marticorena, Warner senior VP of worldwide marketing and high-def. “You will see a plethora of offers from Warner in November and December.”

She believes that consumers are now especially primed to purchase Blu-ray players, as manufacturers began offering models at new low pricing levels in October. Originally $399 for much of this year, Sony and Samsung BD Live-ready models fell to $299 at the end of September

Regardless of a tightening economy, October set-top weekly sales are 25% to 50% higher than prior weeks, according to Marticorena.

“We are encouraged about the momentum we are seeing with Blu-ray players in October,” she said.