Toshiba rejects Sony Truce

[erdega79]

Toshiba rejects Sony Truce in HD-DVD - Blu-Ray War

UK daily, The Guardian, is reporting that Sony executives have approached Toshiba in the last few weeks in an attempt to stave off the brewing next-gen format war.

However, it is reported that Toshiba did not accept the olive branch, setting in train the sniping that has taken place recently between the two electronics giants. Sony (who are developing the Blu-Ray format) recently announced support from Disney in response to Toshiba (backing the HD-DVD format) claiming backing from Warner Bros, Paramount and Universal.

The attempted truce mirrors the situation in 1994 when the big industry players agreed a format for DVD, avoiding a similar dispute at the time

[tron3]

https://www.blu-ray.com/forums/viewtopic.php?t=184

That above link is my post that Sony can make HD-DVD go away if they pay. A debated topic.

Apparently great minds think alike, or someone at Sony is reading my posts. :wink: When the consumer gets pissed at the format war, Sony merely has to hold up the white flag again and say, "we tried to make peace." Toshiba will be the bad guys.

On the other hand, if Sony handed them a sucky offer, I can't blame them. Sweeten the deal Sony. Buy it out! Offer the sun and the moon and give it! The future will be yours.

Ask them, "What can we do to change your minds?" Again I re-itterate, don't piss off the consumer in these unsure post 9/11 times. You understand the effects of 9/11, but if you learned nothing then you don't understand how fickle the consumer will be.

We will be glad to hold on to DVD just to spite you guys while you try to milk money out of early adopters who will eventually spite one of you when you loose the format war. "Mind share, gentlemen. Not just market share."

[ristopalazzo]

I'm a total technology junkie and I usually jump on things right away. My house almost looks like Best Buy. Playstation 2, xbox, dvd-audio, sacd, vinyl, hdtv, you name it. But after the disaster with dvd-audio and sacd I'm sitting this one out. Now when someone who spends half his salary on electronics and software says he's not buying a new and cool gizmo, you KNOW you've done something wrong. I absolutely refuse to have one player so I can watch Harry Potter, and another player so I can watch Spider-man.

Like the previous post stated, I'll keep watching my dvds until one format crawls away and dies. Then if the other one hasn't packed it's bags as well I just might consider buying into it. In the end, everyone loses because coporate dummies can't work together.