blu-ray releases unaffected by Fox's new barebone rental strategy

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Fox differentiates sales, rental DVDs by added-value

Slumdog Millionaire, Marley & Me first titles under new strategy

By Susanne Ault -- Video Business, 3/5/2009

MARCH 5 | 20th Century Fox Home Entertainment, in an effort to invigorate slack DVD sales, is creating two classes of discs: premium versions with added-value material such as digital copy for the sell-through market and stripped-down offerings for rental.
Starting with March 31 releases Marley & Me and Best Picture Oscar winner Slumdog Millionaire, wholesalers will be “authorized to sell rental accounts only the rental SKUs and to sell retail accounts only the retail SKUs,” according to a letter sent to accounts by Fox senior VP of sales Don Jeffries and obtained by VB. Fox will impose the same restrictions on direct accounts, according to the letter.
The rental DVD of Slumdog, for instance, carries only the movie and trailers, but the retail DVD also has special features including deleted scenes and commentaries. The rental Blu-ray Disc does have the bonus features, but the retail Blu-ray adds digital copy.
There are variations by title, however. Marley & Me, for example, has special features on both the retail and rental DVDs. The Marley Blu-ray also carries bonus features, but the retail Blu-ray is a combo pack with a DVD movie and digital copy.
Other titles being released under the new strategy are The Day the Earth Stood Still, due in stores April 7 (prebook March 11); The Wrestler and Notorious on April 21 (prebook March 25); and Bride Wars, April 28 (prebook April 1).

Looks like they are going after the cash cow, DVD and not messing with blu-rays yet


I know this was posted somewhat off topic, but this is a better article and explains the effect on blu-ray