PlayStation 3 gives Blu-ray disc sales a boost

[thunderhawk]

PlayStation 3 gives Blu-ray disc sales a boost

21 May 2007 - News from the Blu-ray Disc Association suggests that the impact of PlayStation 3 on sales of Blu-ray Disc movies in North America and Japan after the launch of the console last November has been "significant".

Early market data sourced by the association indicates that a similar trend is developing in Western Europe.

Industry data for the period from 1 January until the end of April shows a change in market dynamics in the European HD software market.

Up until the PS3’s launch on 23 March, HD DVD was comfortably outselling Blu-ray discs. However, in the week after PS3 was launched in Europe, Blu-ray discs accounted for almost 87% of all HD disc sales.

In the period since 23 March, Blu-ray discs have consistently out sold HD DVD's rival product by a significant margin.

In the latest week that the figures report, Blu-ray discs outsold HD DVDs by a factor of more than three to one.

This means that despite the PS3 being available for only one month of this four-month period, Blu-ray software sales account for over 64% of the total volume since the start of the year.

For the good of the overall Blu-ray cause, it looks like these figures justify Sony's inclusion of a Blu-ray disc drive in their next-gen console, despite the delays this caused to the launch of the product and partly accounting for its high price.

Source:
http://www.pocket-lint.co.uk/news/ne...s-boosts.phtml

Ofcourse we knew this. But BD having a market share of 87% in Europe? Awesome!

[The Don]

you might as well consider Europe an extension of Japan with that kind of ratio...

[movies3]

YAY!! Go Blu-ray! No one wants to formats

[JTK]

Originally Posted by movies3

YAY!! Go Blu-ray! No one wants to formats

Go in the Rant thread and look over the last few pages to see at least one example of the kind of person that does want two formats.

[movies3]

Originally Posted by JTK

Go in the Rant thread and look over the last few pages to see at least one example of the kind of person that does want two formats.

no!! lol grrrr