NPD player sales week ending 1/19: 65.63:34.37

[Grubert]

From The Digital Bits:

First up today, we've obtained the latest NPD Group hardware sales numbers from our industry sources. This would be for the week ending 1/19 - the second week after Warner's announcement, and the first full week reflecting Toshiba's 50% off price reductions. Here's how the numbers look. Note that we've included the previous week (ending 1/12) as well for comparison, and that these numbers reflect sales of stand-alone, non-combo units (game system devices like the PS3 or Xbox add-on drive are not included)...



Here's how the specific unit sales numbers looked for the week ending 1/19...

Blu-ray Disc - 16,496 units
HD-DVD - 8,639 units

So it would certainly appear that Toshiba's price cutting has at least contributed to a modest rebound in the number of HD-DVD units moved, though sources are telling us that Blu-ray earned approximately 83% of all the actual dollars spent on high-def players for the week. Here are those totals...

Blu-ray Disc - $6,033,540
HD-DVD - $1,182,248

Again, that would seem to reflect the fact that Toshiba's prices had been heavily discounted. The dollar volume percentage is key, because that's where retailers are going to see profits. As such, they're obviously making more money on each Blu-ray player sold than each HD-DVD player sold right now.

FYI, we'd like to take this opportunity to remind everyone that two weeks of data points does not equal a trend, just a very small line. We're sure that all parties involved (including the NPD Group) will make their own comments shortly.