a marketing idea... - Blu-ray Forum

zor · 06-09-2008, 04:49 AM

this sounds goofy, but what if Sony or other companies offered free Blu-ray themed T-shirts or other gear with movie purchases. We'd win by getting free stuff and they would win by having consumer awareness of Blu-ray's existence increased. What do you think?

Petra_Kalbrain · 06-09-2008, 05:52 AM

Quote:

Originally Posted by zor

this sounds goofy, but what if Sony or other companies offered free Blu-ray themed T-shirts or other gear with movie purchases. We'd win by getting free stuff and they would win by having consumer awareness of Blu-ray's existence increased. What do you think?

It's a good idea, but difficult to implement. The Blu-ray packaging isn't as conducive to the idea as, say, a case of beer. You can't stuff a t-shirt in a Blu-ray case.

And, if they gave them to vendors in bulk, most of those would go to employees who would only wear them as under-shirts or lounge around the house t-shirts.

And, if they had an offer card advertisement inside the Blu-ray case to have one sent to you for purchasing the Blu-ray, it would cost them a ton more in shipping than it already costs them to advertise on TV.

I love the creativity behind getting the Blu-ray brand out there, but it's just not very feasible in this case.

AlexCruz · 06-09-2008, 07:35 AM

A free gallon of gas for every Blu-ray bought! lol jk. I kind of agree with the OP. I think companies should really get creative on their sales. Like I think they should do more of those $7.50 movie tickets. Exclusive packaging, booklets, coupons, etc.

Canada · 06-09-2008, 07:48 AM

I would gladly wear a Blu Ray shirt I may only wear it to the Y weight lifting but a lot of people would see it. But then if I were to waste time downtown shoppin for Blu Rays naurally they would get free press. But I can understand what Petra Kalbrain is saying even if you have a Blu Ray t-shirt how many people will know or more to the point care what it is.

zor · 06-09-2008, 08:11 AM

Quote:

Originally Posted by Canada

I would gladly wear a Blu Ray shirt I may only wear it to the Y weight lifting but a lot of people would see it. But then if I were to waste time downtown shoppin for Blu Rays naurally they would get free press. But I can understand what Petra Kalbrain is saying even if you have a Blu Ray t-shirt how many people will know or more to the point care what it is.

You could have some blu-ray informational website on the shirt so people who are curious about it would go to it. I see other stuff advertised that way too (with t-shirts).

Or couldn't they get retailers (like at Best Buy for ex.) to wear uniforms that say "Ask me about Blu-ray"? Maybe Sony could give money to Best Buy in exchange for it

Anthony P · 06-10-2008, 01:24 AM

Quote:

I love the creativity behind getting the Blu-ray brand out there, but it's just not very feasible in this case.

how about a deal with a few stores where someone who buys X BDs gets a T-shirt.

Anthony P · 06-10-2008, 01:29 AM

Quote:

But I can understand what Petra Kalbrain is saying even if you have a Blu Ray t-shirt how many people will know or more to the point care what it is.

isn't that true for all free T-shirts? The idea is that people that see it will go "hmm! this looks popular". That is why all those free (and sometimes not so free) logoed T-shirts are out there.

Roland1919 · 06-10-2008, 06:12 AM

Quote:

Originally Posted by zor

this sounds goofy, but what if Sony or other companies offered free Blu-ray themed T-shirts or other gear with movie purchases. We'd win by getting free stuff and they would win by having consumer awareness of Blu-ray's existence increased. What do you think?

I like the idea. I got a free T with 3:10 to Yuma. Although it was crappy and fadded after 2 washes. I think a heavy duty, quality T with the Blu-ray logo would be sweet. I would wear it.

JJ · 06-10-2008, 07:14 AM

I'd love a shirt, but Mr. Kalbrain is right, I'd use it mainly as a house lounging shirt - something to just toss on whilst I loaf around the house after work or on weekend mornings.

jpthomas27 · 06-10-2008, 08:26 AM

People that buy Blu, buy it for it's content. Gimmicks are not going to work on this demographic.

What Blu-ray needs is for people to buy the players, and a $10 shirt is not going to make someone spend $300 on a player. A fee player with purchase of an HDTV...that would be more in the ballpark of what would work and would better target the right audience and achieve the right goals.

Honestly, I think your just making a far fetched plea for free stuff...because it's certainly not a viable marketing strategy.

06-09-2008, 04:49 AM	#1
zor Senior Member Member since:Jun 2008	a marketing idea... this sounds goofy, but what if Sony or other companies offered free Blu-ray themed T-shirts or other gear with movie purchases. We'd win by getting free stuff and they would win by having consumer awareness of Blu-ray's existence increased. What do you think?

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06-09-2008, 07:35 AM	#3
AlexCruz Expert Member Member since:Jan 2008 Location:Arkham Asylum, Gotham City Blu-ray collection:77 Blu-ray reviews:26	A free gallon of gas for every Blu-ray bought! lol jk. I kind of agree with the OP. I think companies should really get creative on their sales. Like I think they should do more of those $7.50 movie tickets. Exclusive packaging, booklets, coupons, etc.

06-09-2008, 07:48 AM	#4
Canada Blu-ray Archduke Top contributor Member since:Mar 2007 Location:Victoria, BC Home Theater Gallery:17 4K collection:305 Blu-ray collection:1201 DVD collection:37 Blu-ray reviews:42	I would gladly wear a Blu Ray shirt I may only wear it to the Y weight lifting but a lot of people would see it. But then if I were to waste time downtown shoppin for Blu Rays naurally they would get free press. But I can understand what Petra Kalbrain is saying even if you have a Blu Ray t-shirt how many people will know or more to the point care what it is.

06-10-2008, 07:14 AM	#9
JJ Blu-ray Count Top ranked HT gallery Member since:Jul 2007 Location:Miami, FL Home Theater Gallery:99 4K collection:619 Blu-ray collection:1293 DVD collection:31 Digital collection:5 Blu-ray reviews: 18 Trading Score:203	I'd love a shirt, but Mr. Kalbrain is right, I'd use it mainly as a house lounging shirt - something to just toss on whilst I loaf around the house after work or on weekend mornings.

06-10-2008, 08:26 AM	#10
jpthomas27 Senior Member Member since:Feb 2008 Location:SoCal	People that buy Blu, buy it for it's content. Gimmicks are not going to work on this demographic. What Blu-ray needs is for people to buy the players, and a $10 shirt is not going to make someone spend $300 on a player. A fee player with purchase of an HDTV...that would be more in the ballpark of what would work and would better target the right audience and achieve the right goals. Honestly, I think your just making a far fetched plea for free stuff...because it's certainly not a viable marketing strategy.

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