Why are Apple being so stubborn of not embracing BD?

[jmkoch]

Why pick on Apple?

Microsoft has not recognized Blu-Ray or AVCHD either. The Windows Media Player comes with no native ability to play the formats. One has to hunt down the codecs to get WMP to play m2ts or mts files. Windows Movie Maker and its DVD burning application do not support the input or the output. I suspect that the video box MS sells does not either. However, this is obviously to promote its own WMV format.

More bothersome is the companies which sell BD players, but at the same time give far more shelf space and attractive pricing for standard DVD players that "upscale to 1080p" and often come bundled with 5-channel sound systems at a bargain price. Worse, the advertising boasts them as "the ideal player for your HDTV." This is self-defeating. It confuses customers, who will be all the less likely to buy a real BD player later.