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Old 10-07-2007, 02:09 AM   #22
gvortex7 gvortex7 is offline
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Quote:
Originally Posted by cajmoyper View Post
When I worked at BB a couple of years ago, I always thought it was stupid when someone would want us to match competitors price because in the same shopping center was CC, office depot and max, compUSA, target was down the street. Why even bother? Just go there, it's all about pride, "Hey man, I made BB go down on their price, I'm the coolest." I can understand though if the other place is out of stock, but that is hardly ever the case.
Believe it or not, most people do it out of loyalty towards that particular store. I'm sure you've heard of brand loyalty, well there is also this kind of loyalty when it comes to B&M stores. Not everyone thinks that Best Buy is the worst place to buy from. Many people like going in there, browsing around (bad sales associates notwithstanding) on their own and checking things out. If they have one good experience then chances are they'll come back.
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