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Old 10-07-2007, 02:09 AM   #1
gvortex7 gvortex7 is offline
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Quote:
Originally Posted by cajmoyper View Post
When I worked at BB a couple of years ago, I always thought it was stupid when someone would want us to match competitors price because in the same shopping center was CC, office depot and max, compUSA, target was down the street. Why even bother? Just go there, it's all about pride, "Hey man, I made BB go down on their price, I'm the coolest." I can understand though if the other place is out of stock, but that is hardly ever the case.
Believe it or not, most people do it out of loyalty towards that particular store. I'm sure you've heard of brand loyalty, well there is also this kind of loyalty when it comes to B&M stores. Not everyone thinks that Best Buy is the worst place to buy from. Many people like going in there, browsing around (bad sales associates notwithstanding) on their own and checking things out. If they have one good experience then chances are they'll come back.
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Old 10-07-2007, 07:57 AM   #2
MouseRider MouseRider is offline
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Quote:
Originally Posted by gvortex7 View Post
Believe it or not, most people do it out of loyalty towards that particular store. I'm sure you've heard of brand loyalty, well there is also this kind of loyalty when it comes to B&M stores. Not everyone thinks that Best Buy is the worst place to buy from. Many people like going in there, browsing around (bad sales associates notwithstanding) on their own and checking things out. If they have one good experience then chances are they'll come back.
You're totally right, store loyalty definitely does exist and many stores do count on it.

But IMO, there isn't a great amount of benefit to have store loyalty to a chain except for consistency in their customer service, which unfortunately may still vary depending on your luck.

That said, I do have store loyalty to several owner-operated stores and I will drive over three hours to get something from some of them because I get great personal service, good products and sometimes I'll even pay more for it because it does pay back more than just points on a reward program.

Last edited by MouseRider; 10-07-2007 at 08:00 AM.
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Old 10-07-2007, 08:17 AM   #3
PeterTHX PeterTHX is offline
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I've had nothing but issues when it comes to BB and price matching.

You have to bring in the ad (understandable) but they insist on a stock check. Staples had some DVD-Rs for sale, they were closed so I went to BB...the difference was $5. They would not do it, and the manager was a real pr**k about it, even though I was nice about it. I simply went to Staples the next day and bought the blank discs, they had plenty.
The next thing was matching Fry's sale on "Corpse Bride" BD. Fry's had it in the ad for $12.50. This was a different store and a different manager so they let it slide (Fry's had plenty, I didn't feel like driving another 14 miles one way). However I heard her tell the cashier "next time don't do this, it's below our cost."
My local CC is much better at price matching. The pr**k BB manager said "see if they're still around in 6 months"...their smugness is off putting in the worst way.
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Old 10-07-2007, 11:12 AM   #4
MFS3Kiryu MFS3Kiryu is offline
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Guys, if you have issues at any store, simply look the manager in the eye and ask for the Corporate complaint number. Once you get that and call, they will take care of you. They made a printing error in their circular about getting a gift card with the purchase of a game The add implied you get a gift card with the purchase of one game, but they meant you get a gift card if you buy both games. It was for Guitar Hero 2 and Guitar Hero Rock The 80s. My friend got the number, and they mailed her the card and then some.

You may not get on the spot savings, but you'll will get taken care of. Especially if it's company policy to price-match.
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