Why is it that BD's do not want to repeat title?

[King_Spade]

OK so me and my fiancee are the type that need something on while sleeping. So recently I had started to notice that BD's do not have the ability to repeat titles?

For those that are confused if you want to repeat a movie over and over you need to repeat the title (another downer is most TV shows have individual episodes labeled as titles so it's usually impossible to repeat the episodes over and over: I know Simpsons does this so no way to really repeat the episodes over and over however Scrubs I can select Play All and repeat the title and the disc will continue to repeat itself but these are DVDS)

So any reason why BD's don't allow repeating of titles?