Why last week's fire sale was a mistake...

[spam.curitiba]

Originally Posted by bazie

I don't think you can be so critical of this.

What was accomplished was
1) give a large increase in the standalone sales so people would have machines to buy movies for over the christmas season. And this worked with apparently 90k sold over teh weekend.

2) Drive awareness of the format. This also worked as the sale spread like wildfire all over the internet and from mouth to mouth...as is evidenced by the fact they pushed 90k sales in a weekend which is HUGE for the console market.

So now the prices are back up to the (previously record low) of 199.....people who are now aware of HDDVD and aware that it has come down in price will still look at 199 and see it as half the cost of a bluray player and buy it.

First off...just from reading forums it seems like alot of CURRENT hd-dvd owners went out and got a second player. So I can bet that at least 30 to 40 percent of those players sold if not even higher are to current hd dvd player owners.

I talked to a guy at best buy that has seen people pissed they didn't have anymore and weren't about to buy a hd dvd player at 199 when they can wait a little longer and get one for 99. He went on to say that even with the hd dvd firesale they still sell more blu players and movies.

It seems like PS3 owners are getting more aware of the blu-ray functionality in their game system and are now starting to pick up movies....if you don't believe me just look at the sales numbers on amazon for this week.

I am sorry but I will take 4million ps3 owners over 90k err shall I say 50k new cheap ass shopping hd dvd owners anyday. Plus those 50k new hd dvd owners will buy how many hd dvd's in a year at 30 bucks a pop? That's right maybe 1 or 2.