August NPD - X360 > PS3 by ~10k

[Maximus]

Courtesy sonycowboy over at GAF...

Hardware Unit Sales

PlayStation 3 185.4K
PlayStation Portable 253.0K
Playstation 2 144.1K
Xbox 360 195.2K
Wii 453.0K
Nintendo DS 518.3K

Top 10 SKU's August 2008
(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)
Publisher Release Date Rank # Units

360 MADDEN NFL 09 ELECTRONIC ARTS Aug-08 1 1.0mm
PS3 MADDEN NFL 09 ELECTRONIC ARTS Aug-08 2 643K
PS2 MADDEN NFL 09 ELECTRONIC ARTS Aug-08 3 424.5K
WII WII FIT NINTENDO OF AMERICA May-08 4 394.9K
WII MARIO KART NINTENDO OF AMERICA Apr-08 5 328.7K
WII WII PLAY W/ REMOTE NINTENDO OF AMERICA Feb-07 6 200.2K
360 SOUL CALIBUR IV NAMCO BANDAI GAMES OF AMERICA Jul-08 7 174K
360 TOO HUMAN MICROSOFT Aug-08 8 168.2K
WII MADDEN NFL 09 ELECTRONIC ARTS Aug-08 9 115.8K
NDS GUITAR HERO: ON TOUR ACTIVISION BLIZZARD Jun-08 10 111.2K

PR:

Comments from NPD analyst, Anita Frazier, are below.

Overall

"August industry sales remain strong and realized a 9% gain over last August, although the month posted the first single-digit percentage growth in 27 months"

"Despite smaller growth this month, the industry is up 32% year-to-date and remains on target to achieve annual revenues in the range of $22 to $24 billion"

"Across hardware, software and accessories, products for the Wii platform contributed 28% of total industry dollar sales for the month of August"

Hardware

"The PSP and PS3 systems achieved the greatest percentage gain of all now-gen systems. The sales acceleration of these systems, combined with the recent Xbox 360 price cuts should fuel future growth of this category"

Software

"Madden NFL '09 was the top-selling game of the month, and launched with 2.3 million units out of retail doors in it's first month, besting last year's '08 title by 2%. Year after year, the industry can count on the Madden release to bring folks into stores during the relatively lazy days of late summer"

"Year-to-date, Grand Theft Auto IV remains the top-selling game at 4.8 million units sold in the U.S. through August"

"Wii Play continues its remarkable track record, achieving a 44% attach rate to new Wii hardware sales for the month. It has remained a top-10 game each month since it's February 2007 introduction"

Accessories

"Xbox Live point cards and gold membership cards represented three of the top-10 accessory items for the month which sheds a little light onto the popularity of this service to Xbox 360 fans"