PS3 sales up 130% in December!!! - Blu-ray Forum

Proteus · 01-06-2009, 09:44 PM

I concur with Pmac.

I've stated it myself in many many threads on these forums over the past couple years.

Sony's only real issue with market penetration of the PS3 has been a lack of quality marketing that normal everyday people will 'get'. The edgy/artsy ads are fun but any marketing person worth a pinch of salt knows that those ads are never as effective as simpler concoctions... They are simply a brand building exercise. I think the Playstation brand is firmed up quite enough right now and people need to see what it is exactly that makes the PS3 so special instead of relying on word of mouth and unpredictable sales reps at shopping malls.

The root of the problem here is the PS2; however. It needs to die. It is the reason why Sony is stuck on brand building ads and the reason the PS3 has not seen the push it needs to. The cold hard truth is that the PS2 is a 'cash cow' with extraordinary profitability for Sony and they simply are too afraid to let that go and gamble on the PS3 making up for it at this time. The PS3 will truly begin to shine when Sony can let go of the PS2. Until then, it's going to be mediocre marketing at best.

Per 360's, my buddy bought a Arcade as a backup to his normal one after having to send it in a couple times. I don't think anyone with any foresight would _not_ get a backup Arcade near the end of their warranty simply because they would be gambling their entire game library on the console. That's quite an investment to throw away. Once the warranty is up or the replacement time is too long, the Arcade with the ol' harddrive swap in option becomes quite compelling as a stop gap. I'm VERY certain that a substantial portion of 360 sales are to individuals who already own one; ergo, it's still only one household. It would be much more interesting to somehow find the data to determine how many households have one or more 360/PS3's instead. In fact, a compelling sample that may be indicative of that statistic could be the PSN vs. Live participations; however, they have their own issues to weed through.

Similar Threads
thread	Forum	Thread Starter	Replies	Last Post
NPD Sales for December 2009. PS3 1.36m...	PS3	Maximus	31	01-15-2010 06:30 PM
PS3 Sales Pass Cumulative Xbox 360 Sales in Europe	PS3	Toxa	7	06-17-2008 02:54 PM
Sales for PS3 40g model 1st week sales? Any guesses?	Blu-ray Players and Recorders	Porfie	44	11-15-2007 02:27 AM
blu-ray read only drive for 130 quid this december	Blu-ray PCs, Laptops, Drives, Media and Software	jorg	11	11-14-2007 07:24 PM

01-06-2009, 09:44 PM	#18
Proteus Power Member Member since:Apr 2007 Location:SoCal PSN:CaptBurn	I concur with Pmac. I've stated it myself in many many threads on these forums over the past couple years. Sony's only real issue with market penetration of the PS3 has been a lack of quality marketing that normal everyday people will 'get'. The edgy/artsy ads are fun but any marketing person worth a pinch of salt knows that those ads are never as effective as simpler concoctions... They are simply a brand building exercise. I think the Playstation brand is firmed up quite enough right now and people need to see what it is exactly that makes the PS3 so special instead of relying on word of mouth and unpredictable sales reps at shopping malls. The root of the problem here is the PS2; however. It needs to die. It is the reason why Sony is stuck on brand building ads and the reason the PS3 has not seen the push it needs to. The cold hard truth is that the PS2 is a 'cash cow' with extraordinary profitability for Sony and they simply are too afraid to let that go and gamble on the PS3 making up for it at this time. The PS3 will truly begin to shine when Sony can let go of the PS2. Until then, it's going to be mediocre marketing at best. Per 360's, my buddy bought a Arcade as a backup to his normal one after having to send it in a couple times. I don't think anyone with any foresight would _not_ get a backup Arcade near the end of their warranty simply because they would be gambling their entire game library on the console. That's quite an investment to throw away. Once the warranty is up or the replacement time is too long, the Arcade with the ol' harddrive swap in option becomes quite compelling as a stop gap. I'm VERY certain that a substantial portion of 360 sales are to individuals who already own one; ergo, it's still only one household. It would be much more interesting to somehow find the data to determine how many households have one or more 360/PS3's instead. In fact, a compelling sample that may be indicative of that statistic could be the PSN vs. Live participations; however, they have their own issues to weed through.

Best PS3 Game Deals