Samsung first on the block with 240Hz LCD prototype, 100% better motion

[Branden]

Originally Posted by dereksworl

To further reduce motion blur, which even at 120Hz, LCD still has. I say forget the freakin' Hz and concentrate on getting the response time under 2ms.

motion blur is the apparent streaking of moving objects, it's part of the film. i get how 240Hz is superior to 120Hz, you could actually get 240fps on your video games or further reduce flicker (assuming it's even still noticeable at 120Hz). and i understand the importance of response time and how poor response time can leave tracers (one big selling point of my 3 year old 2.5ms SXRD), but regarding displaying a 24fps film, how does 240Hz help? on a 120Hz TV a single frame will use up 5 cycles, on a 240Hz TV a single frame will use up 10 cycles, it'll still be the same 24fps to the eye:

120Hz 1-1-1-1-1-2-2-2-2-2-3-3-3-3-3-
240Hz 111111111122222222223333333333